Web Design in Columbus, Ohio
Exalto Designs & Marketing provides strategic web design in Columbus, Ohio for established businesses that need stronger visibility, credibility, and measurable lead generation.
Exalto plans design, SEO, user experience, and tracking together. This helps Columbus companies explain their services clearly, perform well on mobile devices, appear for relevant searches, and guide visitors toward calls, forms, bookings, purchases, or other valuable actions.
How Exalto Designs & Marketing Can Help Columbus Businesses Compete Online
Exalto begins by learning how the client’s business operates, who its customers are, and what the website must accomplish. The team studies each client’s mission, values, and customer base before developing a plan.
Exalto was established in 2021 by co-founders Daniel Ehrenberg and Austyn Buchanan. Austyn works one-on-one with website design and SEO clients, while the company lists integrity, commitment to clients, and unity within the team as core values.
Exalto can help Columbus businesses:
- Build a professional WordPress website around a clear customer journey
- Redesign a site that no longer represents the business
- Organize services into useful, search-focused pages
- Improve local and organic search visibility
- Add ecommerce and review other needed integrations
- Track calls, forms, purchases, bookings, and email clicks
- Repair broken pages, mobile issues, slow performance, or plugin conflicts
- Provide hosting, backups, updates, monitoring, and support
- Retain ownership of the completed website and digital assets
Exalto builds websites through WordPress and offers website design, redesign, SEO, repair, and ongoing care services.
Client Testimonial:
“Austyn and Exalto Designs & Marketing have been great to work with. Austyn is very knowledgeable and responsive. Recommend them!” – Astrid K.
How We Build Websites That Generate Leads
A good website needs more than a clean design. It needs strategy, structure, and a clear path for visitors to become customers.
Strategy
We learn about your business, your audience, and what you need your website to accomplish.
Design
We create a clean, modern layout focused on trust, clarity, and conversion.
Development
Your website is built to load fast, work on mobile, and follow SEO best practices.
Launch
We test everything, connect tracking, and make sure your site is ready to go live.
Growth
After launch, we can help with SEO, updates, hosting, and ongoing improvements.
Recent Work
Here’s an example of how we help businesses improve their online presence and generate more leads.
QuickRev Performance
We redesigned their website to improve mobile experience, site speed, and overall structure—helping turn visitors into real customers.
- Improved mobile usability
- Faster load times
- Cleaner structure for conversions
Fireworks A' Poppin'
We created an immersive experience for their customers. This was an eccommerce site, that gave them the ability to showcase their products and sell directly to their customers.
- Showcase their Brand
- Sell Directly to their customers
- Create an Easy Cart and Checkout Experience
Web Design Pricing
Every website project is different, but most small business websites fall into one of these ranges.
Starter Website
$1,500 – $3,000
Best for new businesses that need a professional online presence.
- Clean custom design
- Mobile-friendly layout
- Basic SEO setup
- Contact form
Custom Business Website
$3,000 – $7,500
Best for businesses that need a stronger site built to generate leads.
- Custom page layouts
- Conversion-focused structure
- SEO-ready foundation
- Tracking setup
Advanced Website
$7,500+
Best for larger builds, advanced functionality, or SEO-focused projects.
- Advanced functionality
- Expanded site structure
- Performance optimization
- Ongoing growth options
Not sure what you need? We’ll walk you through the right option based on your goals.
Get Your Free Website Audit
Website Strategy for Columbus Districts and Industries
Columbus businesses serve different customers across Downtown, the Arena District, Short North, German Village, Easton, Polaris, and other commercial areas.
Professional firms, healthcare organizations, retailers, contractors, and nonprofits each need different website structures. Some may need clear service pages and consultation forms, while others may need mobile-friendly hours, directions, ecommerce, appointments, or event information.
Exalto Designs & Marketing builds each website around the business, its audience, and how customers search, compare options, and take action.
Connect Columbus Searches to the Right Service Pages
A company may offer several profitable services but have only one general page describing them. That makes it harder for customers to find the right information and harder for search engines to understand what the business offers.
Exalto plans web design and SEO together. Its verified SEO services include keyword research, technical optimization, on-page improvements, content strategy, local citations, Google Business Profile optimization, and reporting.
A useful Columbus website may include:
- A focused page for each priority service
- Clear titles and headings based on customer language
- Internal links to related services and locations
- Mobile-friendly navigation and fast-loading pages
- Reviews, team information, and verified work examples
- Calls to action matched to visitor intent
- Analytics and conversion tracking
The conversion may be a phone call for a contractor, an appointment request for a wellness practice, a consultation form for a professional firm, or a purchase for a retailer.
Rankings and traffic show visibility, but they are not the final measure of success. Calls, forms, purchases, bookings, and email clicks show whether the website is creating real business opportunities.
Businesses that are unsure where to begin can start with a website and SEO review to identify weak pages, missing tracking, technical issues, and opportunities for better local visibility.
Repair, Redesign, or Expand Your Columbus Website
An established business does not always need a completely new website. The right next step may be a focused repair, a strategic redesign, or an expansion of a solid existing site.
A repair may be appropriate when the website has a usable structure but suffers from:
- Broken links or missing images
- Slow page performance
- Mobile layout problems
- Outdated themes or platforms
- Plugin or integration failures
- Hosting or DNS issues
Exalto’s repair process includes an audit, a clear fix plan, professional repairs, testing across devices, and optional ongoing care.
A website redesign in Columbus may be better when:
- The brand or service mix has changed
- Visitors cannot quickly understand the company
- Important pages or trust signals are missing
- Employees cannot easily update the site
- Lead tracking is incomplete
- The current platform limits growth
Exalto builds through WordPress and has verified ecommerce work. Scheduling, memberships, payment tools, and other advanced integrations should be reviewed during planning so the setup fits the business.
After launch, care plans may include hosting, plugin updates, security scans, backups, reports, content updates, and email support. Clients retain ownership of their completed websites and may move them to another hosting provider.
Local SEO and Google Business Profile FAQs
Cost depends on the number of pages, content, SEO scope, design requirements, and functionality. Exalto reviews the business’s goals before recommending an appropriate project level.
Exalto’s current Columbus page states that most websites take about three to six weeks, depending on size and complexity. Content, feedback, integrations, and revisions may affect the schedule.
Yes, when the existing platform remains workable. An audit can determine whether repairs, new service pages, tracking, SEO improvements, or a redesign offer the best long-term value.
Exalto builds websites with SEO best practices in mind and also offers ongoing SEO services. Continued work may include content, technical optimization, local SEO, Google Business Profile support, and reporting.
Yes. Exalto states that clients own their completed websites and can move them to another hosting provider. Training is also provided after the build.
Other Nearby Ohio Locations
Exalto Designs & Marketing also serves businesses in nearby Central Ohio communities:
Web Design in Gahanna, Ohio
Custom web design in Gahanna, OH focused on user experience, SEO, and business growth.
Web Design in Westerville, Ohio
Exalto Designs & Marketing creates custom, high-converting websites for businesses in Westerville, OH.
Web Design Dublin, Ohio
Exalto Design offers professional web design in Dublin, Ohio, creating simple, user-friendly websites that help businesses grow online.
Web Design in Hilliard, Ohio
Professional web design in Dublin, OH with SEO-friendly, high-converting websites for your business.